Use cases

Video testimonials for local businesses and shops

This section is for local business owners, e-commerce teams, and marketers who want to share genuine customer experiences. Browse examples for restaurants, salons, shops, repair services, hotels, and online stores. Each guide covers a familiar business moment: when to send an invitation, how a customer records a clip, and where the finished file can be used. We also explain the difference between following up after an appointment and contacting someone once an order has arrived. Customer videos can complement product photography and written ratings, while short video reviews fit naturally on a website, in an ad, or in a Reel. Zaply helps you organise this user-generated content, add captions and a logo, and prepare versions for different publishing channels. Your business remains in control of every recording: decide what to approve and how it may be used. Nothing is published automatically. Choose an industry for concrete steps, relevant examples, and practical advice, whether you are preparing your first request or improving a process already in place. The guides focus on useful workflows and authentic customer voices, without promising marketing results that have not been measured.

• Guest recordings for restaurants

  Send a link after the visit. A clip about the food, room, or service can go on the venue’s page or Reel.

• Customer reviews for salons

  After an appointment, clients describe the service in their own words rather than following a script.

• Shopper videos for local stores

  Follow up after an in-store purchase and offer a code that may bring customers back.

• Customer stories for repair shops

  Once a repair is collected, the recording can show the finished result, not just a price list.

• Guest stories for hotels

  Invite guests after their stay at reception or by email, and offer a code for a future booking.

• Customer content for online shops

  Send a request after fulfilment through WooCommerce.