Guide

Creatives from customer videos, UGC, and consent

Four articles on how a customer recording becomes a creative. Each one describes what Zaply actually does, without promising results we do not measure.

• How a recording becomes a creative

  When to send the link, what the customer receives, and when a clip can go public.

• A customer video and the buying decision

  How a clip differs from stars and a photo on the page and in an ad.

• Likeness consent

  Two usage scopes, the shop terms, and the advertising label.

• Reels from customer recordings

  How one recording becomes three formats with captions and a logo.