Guide

Video testimonials, UGC, and consent

These guides are for business owners, marketing teams, and anyone who wants to use customer experiences in brand communications. Explore practical advice on collecting user-generated content, getting permission to use someone’s likeness, understanding buying decisions, and preparing short social formats. Instead of vague promises, we explain the steps: when to send a customer a link, how recording works in a browser, what happens after a file is submitted, and who decides whether it can be published. Learn how customer videos can become ready-to-use ad creatives with captions, your logo, and versions suited to different channels. The articles also cover a code for the submitted video and consent, plus consent options, and ways to use video reviews on a website, in Reels, or in campaigns. Each recording stays under your control, and customers can understand where it may appear. Use these resources to prepare your first request or improve a workflow that is already in place. Choose a topic for practical context, clear publishing steps, and ideas for adapting the format to your audience. The focus is on authentic customer voices and useful guidance, not on claiming results that have not been measured.

• How to collect UGC

  When to send a link, what the customer receives, and how to prepare a recording for publication.

• Customer reviews and buying decisions

  Compare a clip with star ratings and product photos on a page or in an ad.

• Permission to use a customer’s likeness

  Understand the two usage scopes, the role of shop terms, and the advertising label.

• Reels made from customer recordings

  See how one file can become three formats with captions and a logo.

• How to get customer videos

  Plan the post-delivery invitation, make recording simple, and use the video in ads.

• Review request generator

  Three ready messages for email, SMS, Instagram, and a parcel note. The reward is for sending a review, not for praise.