Use case
Ad creatives for an online shop
After the order the customer gets an email with a recording link and a code for the next purchase. The recording becomes files for the product card, a Reel, and an ad. Only what you approve goes on the card or into an ad, and only within the customer's consent.
An email after the order, not a separate campaign
Shopify sends the invite after fulfillment. You count the delay from fulfillment, 1 to 10 days in production. The message goes out in the shop's name. Do not set it for the moment of payment if the parcel has not left yet. The customer should have the product in hand before they describe what is in it.
WooCommerce sends the store email after payment or the completed status, delayed 1–10 days. Shoper starts from order.paid or order.edit and waits 0–90 days. Without a plugin, you send the link yourself after shipping.
One order, one request. Do not pick addresses by whether you expect praise, and do not write to abandoned carts.
Your order from Lniana Półka has shipped. If you want, record about 20 seconds about what you bought: https://zaply.me/r/lniana-polka. The code for the next order pays for a licence to the recording. You receive it even if we do not put the video on the product card.
Three prompts about the product
In the profile you tick up to three prompts from the catalog. For an online shop, use the ones about what was in the order, how the product looked after unboxing, and what is visible in use. Do not ask whether the parcel arrived undamaged, whether ordering was simple and fast, or why the customer chose this shop. Do not ask them to introduce themselves.
Describing the packaging and what was inside is in scope. A verdict of “I recommend it” is not a prompt. A line stays on screen asking them not to share sensitive data, payment numbers, or an identity document. The sentences below show the direction. The phone shows the catalog text.
- Say what you bought and how the product looks after unboxing.
- Describe how ordering went and what was in the parcel.
- Show the product in use and say what you noticed.
A code for the next order
A typical shop code is 10% off the next order, or free shipping above an amount you set. The code has to work in WooCommerce, Shopify, or Shoper, not only in the email. You choose whether it goes out right after the upload or after you approve the recording.
It pays for a licence, including when the video stays off the product card and when the description is not complimentary. You can keep one code for social only and another for ads plus social. The reward email uses the code that matches the choice.
Product card, Reel, ad
On the product card, place 16:9 or 4:5 next to the price, as one recording for that product. A 9:16 Reel also fits social-only consent. A paid Meta ad needs ads consent. Do not put a social-only file into an ad set.
Editing adds captions, the logo, and a short end card. Zaply does not place the file on the product card by itself. After approval you download it, or you publish a Reel from the dashboard when the account is connected. The saved consent scope is shown before that Reel goes out.
- Product card: 16:9 or 4:5, next to the price.
- Reels, Shorts, and TikTok: 9:16, including under social-only consent.
- Meta ads: 4:5 or 9:16, only with ads consent.
Approval before the product card
One recording uses one generation when it is edited. You start with 3. Packs of 20 and 50 stay valid for 6 months from payment.
Any customer you ask after an order can record. You do not hide a lawful, playable review so the card looks like a full set. They confirm they are at least 18. Without the terms, there is no file.
Example frame
An illustrated 9:16 frame, not a customer's recording. Sample captions: “I ordered a linen pillowcase” and “The parcel had one case and a label”. A real file comes after the edit and your approval.
Questions from online shops
When exactly does the email go out on Shopify, WooCommerce, and Shoper?
Shopify: after fulfillment, delay 1–10 days. WooCommerce: after payment or the completed status, delay 1–10 days, email from the store. Shoper: from the paid order or from order.edit, delay 0–90 days. A shop without a plugin sends the link itself after shipping.
Is the code due when the video is not on the card?
Yes. The code pays for the licence, not for publication and not for a complimentary tone. You set the timing: right after the file, or after approval.
Can I put a social-only recording in a product ad?
No. That scope keeps Reels, Shorts, and TikTok. A paid campaign needs ads consent. Before a Reel is published the dashboard shows the saved scope.
How many edits does a pack include?
One generation is one edit. You start with 3. A pack of 20 costs 29 EUR, a pack of 50 costs 49 EUR, valid for 6 months. The list is on the pricing page.
Can I ask the customer to show that the parcel arrived intact?
Do not set a prompt about whether the shipment arrived undamaged. Ask them to describe what was in the parcel and how the product looks after unboxing. They can add the rest themselves if they want to.